Believing in the refreshing challenge of operating in two different research cultures, we have two main areas of expertise: consumer and medical.

In the consumer sector we regularly do research in the fields of FMCG, technology, fashion, sports, tourism and automotive to name but a few. Picture this: In any given week we may find ourselves talking to gamers about the latest MMORPG, interviewing CEOs about their preferred place to conduct business or explore mums' favourite ready made soup ads.

When it comes to conducting medical research our field of expertise ranges from market potential analysis and NPD to branding and advertising research. We regularly work in most of the major therapeutic areas (Rx as well as OTC) and with a wide range of medical target groups from KOLs and specialist physicians via hospital administration and nursing staff to patients and their families.

Don't worry – we're no know-it-alls. But if you want us to do your research, then rest assured you will find yourself in excellent, experienced hands. And we think we're quite friendly, too!

Tried and trusted techniques work. But to get the most out of your projects, we constantly challenge and expand our set of approaches.

Our practices are many and diverse, including all classical interviewing techniques and ethnographic approaches, documentary filming and a large array of creative pre- and post tasks, from collages to diaries and online blogs.

But that's not all: Take, for example, the recent developments in the field of online research, allowing us to combine multiple methods and research angles on an interactive research community platform.

Sometimes it is better when project setups reach beyond the classical method mix – not for the sake of methodology, but for the sake of outcome.

• Who can tell us something about the target group? Is it just those in question? What about the community around them? What about experts in the field?

• What is the blind spot of the "obvious" research method? What don't we learn with method X?

• What do we want to observe? What are we in fact observing with method X and question Y?

• Where do we want to meet our participants? What gives us the most authentic perspective on the human beings that are at the heart of what we do?

• Are we looking for spontaneous reactions or do we want to understand long-term behaviour?

We find that, more often than not, we need to explore an issue from different angles to understand all sides of the story – and that there is little point in applying fixed setups to unique projects.